Coaching for Change (C4C) Initiative | Collective Change Institute

Coaching for Change (C4C) Initiative | Collective Change Institute

Collective Change Institute is Asia's leading coach certification and professional coach development program.

Coaching for Change (C4C) Program

Our C4C program is a ground-up initiative that brings the power of Coaching to the community. When you get coached by one of our Apprentice coaches, you not only create meaningful change in YOUR world, but you’re also creating meaningful change in THE world.


Has been donated to our local beneficiaries through CCI’s Coaching for Change program to date


What is It?

7 sessions over 14 weeks of Coaching
Your dedicated Apprentice Coach who runs alongside you to generate results you desire

How It Works

  1. Sign up (for free) with your details and a few ideas of the kind of change you want to make in your life
  2. Shortlist 2-3 Apprentice Coaches, meet them up for a Chemistry chit-chat session
  3. Select 1 Coach you’d like to work with. You get to choose 1 Coach per Change Project of your design
  4. Kick-off your 7 Coaching sessions with your Change Project blueprint and turn those ideas into actions and results!
  5. Appreciate your Apprentice Coach with a gratitude sum (S$) that gets fully donated to CCI’s beneficiary of choice

What Happens In Coaching Sessions With Your Coach?

  • Self-reflection and self-inquiry

  • Awareness building of behaviors and motivations

  • Challenge notions and beliefs

  • Bust through barriers you face

  • Get honest and objective feedback

  • Adopt new, better ways of doing things

  • Strategize and effective planning

  • Learn, create, brainstorm new approaches

  • Being accountable for actions and results

  • Acknowledging your strengths and achievements

  • Discover new found passions, value, purpose

Change Areas You Could Work On

Here are common areas people like you often witness results in from Coaching. Use this to help you generate some ideas for your own Change Project!

  • Find a job that you love
  • Get a promotion
  • Manage your money better, or make more money
  • Deal with stress
  • Achieve work-life balance
  • Improve interpersonal communication
  • Improve relationships – friends, family, marriage
  • Build attraction and charisma
  • Find a romantic partner
  • Create your dream lifestyle
  • Discover your passion and direction
  • Set up a business
  • Increase sales
  • Build or manage an effective team
  • Increase your management / leadership effectiveness
  • Increase personal gravitas and influence
  • Lose weight or gain weight; eat and exercise better
  • Increase energy and vitality
  • Better manage your time; build disciplines
  • Start or quit a habit
  • Learn a new skill (e.g. public speaking, improve your memory, learn SEO etc.)
  • Improve mindfulness and spiritual fulfullment

The LIST is Endless..

At the beginning of 2017, I set a personal goal to create and publish a children’s illustration book. This book is meant for my baby girl as a life long gift and also a starting point for me to become a part-time children’s book illustrator. However, by Oct 2017, I had not even started on that project at all. I realized that I need a coach to 1) discover my blindspot, 2) push me to finish the project on time. The coaching journey with my Coach turned out to be an impressive one. I ended up finishing a book that I am pretty proud of by end of Dec 2017. It is even available for anyone to purchase on Amazon now!



Through the Coaching, I am able to sort out my responsibilities with my business partner, our job scopes and our relationship between us as partnership and us as a couple. This improved tremendously our relationship as Husband and Wife.

I engaged a Coach to help me with my challenges at work. In the coaching sessions, I could speak my mind and my Coach helped me explore into the truth of my challenges. Having this clarity gave me a clear idea of the immediate actions I needed to take, and what I needed to improve on instead of being lost and confused.



Six months ago, I started working with my personal coach Joelle Kong from Collective Change Institute. It was a truly transformative experience, a big step towards mental liberation, and I was very fortunate to find some of these answers within myself. Sharing my most personal piece to date, and I hope it resonates with you (or anyone who has considered going through a coaching experience as well).

Namita is adaptable yet firm, friendly yet professional, honest yet tactful. She was able to relate most of what I shared and asks questions that will help me get better clarity on my issues at hand. Through my sessions with her, I’ve better identified my “blind spots” a lot better and am glad to have her as my coach through my learning journey. 🙂



Through my coaching sessions with Aiida, i gained clarity and new perspectives of some issues I have been facing for many years. I had not been able to overcome these due to my fixation on certain beliefs that I held to be true. Aiida worked with me patiently over the weeks to delve deeper into these issues and interestingly, I realised something new about myself from each session with her. As a coach, Aiida gave me the space to explore how I wanted to solve my issues, she was also there to encourage me as I took my steps towards my milestones each week.

Noemi is an extremely warm and committed coach, thanks to her patience and professionalism she helped me to find a clearer vision of my goals, boast my confidence and guide me toward a more fulfilling career. During the coaching sessions, she also helped me to learn a few techniques in order to improve my approach to projects and tasks.Noemi is a great listener and I can definitely say that I found a real companion, aside the coach, in this journey of self-discovering. A big thank you to C4C for this opportunity too.



I was about to embark on a major life transition while changing jobs. I was very scared of it and I felt like I needed help to make the transition smoother. I felt like I was powerless over my lack of daily routine, but now that I have established goals through the guidance of my coach, I feel very confident that I am able to not just transition well, but also live the life I want in my own terms.I now feel more like a real adult and like a person who can make things happen. Seo Lay guided me throughout the journey and she always reminds me of why I am trying to achieve the goals I set. She made the journey towards a new life with routines smoother than what I expected. I am very grateful!

I had struggles launching my audio podcast and sharing the word out but I strongly believe that my contents will help to inspire and empower anyone who listens. I lost the momentum in recording my podcast because no one was listening to it. Juliet has helped me to regain my momentum of my podcast recording and even publishing it out to everyone I knew. After launching it publicly, i received overwhelming response on how amazed they are to hear from me and how much they have benefitted from my podcast.Now I no longer dread recording my podcast and I am more discipline to generate new contents for my listeners and even progress to video making on youtube. This is a huge step for me and I am really living the life that I am called to live.



I had doubts and fear of letting people know what I do and it contradicts with the business that I am running because I need people to know what I am really selling. Amanda took me by hand step by step on revealing myself to my audience. Appearing on my shoes advertising videos was actually part of a homework that I needed to complete with Amanda however it turned out to be my way of life now, featuring my own brand of shoes with my daily outfits, talking to my audience about my shoes and even better talking to my audience about my empowerment channel. A great leap and I never would have expect myself doing it without the help of a coach.I struggled trying to achieve what I did with my own efforts but nothing beats having a coach who is there supporting you and helping you see things from another perspective. The role of a coach cannot be replaced by any of my friends nor family nor spouse.

The personalized attention you get from your very own dedicated Coach helps you cut through clutter and shut out negative influences that hold you back from achieving those important goals! A coach is your undying support that’s needed in a world that sometimes seems to threaten our dreams and potential.

I strongly encourage you to join this program – this is your chance to engage a Coach, which high-level executives pay $500 – $800 per session for. Instead, you’re investing a fraction of that cost for a full 14 weeks of personal development. Go for it! You might just be surprised at the results you could achieve!

Master Certified Coach (MCC)

Who Can Join & Prerequisites

There is no pre-qualifications or prior coaching experience required, but these are important:

  • A strong personal reason and purpose to get coached
  • An open-mind and open-heart; a learner’s attitude
  • Willingness and desire to make a change in your life
  • Commitment to taking those actions and changes

The C4C Program Is Best For

  • Corporate Executives (Young executives, C-suites, HR, team leaders)

  • Hi-potentials and emerging leaders

  • Sales professionals and team leaders

  • Entrepreneurs and Business Owners

  • Fresh-graduates

  • Youth leaders, community leaders, project leaders

  • Parents

Register for Coaching for Change

Sign up below to indicate your interest for 7 sessions of coaching!
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