Coaching for Change (C4C) Initiative | Collective Change Institute

Coaching for Change (C4C) Initiative | Collective Change Institute

Collective Change Institute is Asia's leading coach certification and professional coach development program.

Coaching for Change (C4C) Program

Our C4C program is a ground-up initiative that brings the power of Coaching to the community. When you get coached by one of our Apprentice coaches, you not only create meaningful change in YOUR world, but you’re also creating meaningful change in THE world.


Has been donated to our local beneficiaries through CCI’s Coaching for Change program to date


What is It?

7 sessions over 14 weeks of Coaching
Your dedicated Apprentice Coach who runs alongside you to generate results you desire

How It Works

  1. Sign up (for free) with your details and a few ideas of the kind of change you want to make in your life
  2. Shortlist 2-3 Apprentice Coaches, meet them up for a Chemistry chit-chat session
  3. Select 1 Coach you’d like to work with. You get to choose 1 Coach per Change Project of your design
  4. Kick-off your 7 Coaching sessions with your Change Project blueprint and turn those ideas into actions and results!
  5. Appreciate your Apprentice Coach with a gratitude sum (S$) that gets fully donated to CCI’s beneficiary of choice

What Happens In Coaching Sessions With Your Coach?

  • Self-reflection and self-inquiry

  • Awareness building of behaviors and motivations

  • Challenge notions and beliefs

  • Bust through barriers you face

  • Get honest and objective feedback

  • Adopt new, better ways of doing things

  • Strategize and effective planning

  • Learn, create, brainstorm new approaches

  • Being accountable for actions and results

  • Acknowledging your strengths and achievements

  • Discover new found passions, value, purpose

Change Areas You Could Work On

Here are common areas people like you often witness results in from Coaching. Use this to help you generate some ideas for your own Change Project!

  • Find a job that you love
  • Get a promotion
  • Manage your money better, or make more money
  • Deal with stress
  • Achieve work-life balance
  • Improve interpersonal communication
  • Improve relationships – friends, family, marriage
  • Build attraction and charisma
  • Find a romantic partner
  • Create your dream lifestyle
  • Discover your passion and direction
  • Set up a business
  • Increase sales
  • Build or manage an effective team
  • Increase your management / leadership effectiveness
  • Increase personal gravitas and influence
  • Lose weight or gain weight; eat and exercise better
  • Increase energy and vitality
  • Better manage your time; build disciplines
  • Start or quit a habit
  • Learn a new skill (e.g. public speaking, improve your memory, learn SEO etc.)
  • Improve mindfulness and spiritual fulfullment

The LIST is Endless..

At the beginning of 2017, I set a personal goal to create and publish a children’s illustration book. This book is meant for my baby girl as a life long gift and also a starting point for me to become a part-time children’s book illustrator. However, by Oct 2017, I had not even started on that project at all. I realized that I need a coach to 1) discover my blindspot, 2) push me to finish the project on time. The coaching journey with my Coach turned out to be an impressive one. I ended up finishing a book that I am pretty proud of by end of Dec 2017. It is even available for anyone to purchase on Amazon now!



Through the Coaching, I am able to sort out my responsibilities with my business partner, our job scopes and our relationship between us as partnership and us as a couple. This improved tremendously our relationship as Husband and Wife.

I engaged a Coach to help me with my challenges at work. In the coaching sessions, I could speak my mind and my Coach helped me explore into the truth of my challenges. Having this clarity gave me a clear idea of the immediate actions I needed to take, and what I needed to improve on instead of being lost and confused.


Consulting Director

The faculty team is very warm and knowledgeable. When I first met them during the intensive weekend, I found them to be so interactive, so helpful. I’ve never experienced a weekend training where the faculty to student ratio is 1:2. That’s AMAZING. Amazing effort put together to help us to learn.
I like the design of the program, particularly the triple-loop learning. There is awareness of what we are learning in the classroom session, followed by the interaction and deepening in the Supervision sessions, the Mentoring sessions and the peer practice. That is very dynamic, and reinforces the knowledge and skills we need to acquire to be a good Coach in the long term

The weekend is very energetic! The environment was powerful and everyone stepped up to progress from listening, to learning from coaching and being coached. I learnt the power of empathy and active listening so that the client can open up and be truthful – not only to the Coach – but more importantly to him or herself.


Client Success Manager

The coaches provide a safe environment for their students to learn how to be effective coaching. It feels as though we are all one team and working on one overarching goal which is to be the best coaches we can be.

I enrolled into the CCI’s coach training programme because I wanted to learn how to value add to the people around me through powerful coaching skills and techniques.

The training I have received exceeded my expectations! I thoroughly enjoyed the interactive hands-on sessions between the trainer and fellow students. The trainer tailored the contents to fit the varied needs of the group. I love how the trainer was able to use layman terms to simplify coaching and how I am able to tap into her vast experience as a professional coach.

In the journey, I acquired profiling tools and mechanisms of common issues faced. What amazed me was I developed a keen sense of identifying what motivates and drives an individual intrinsically, and through that, brought my coaching to the next level.

My biggest takeaway was the integrated development of coaching skills and my own self growth.

I strongly recommend this programme for individuals who are open and willing to learn coaching skills and techniques while working on their own lives to become change catalysts for others.

Senior Financial Consultant

Senior Business Manager

I’ve gone through another coach training course before for managers, but that was a lot on theory and behavioural psychology. I found the coach training offered by CCI to go much deeper. I’m glad to have the opportunity to go through this course.

The personalized attention you get from your very own dedicated Coach helps you cut through clutter and shut out negative influences that hold you back from achieving those important goals! A coach is your undying support that’s needed in a world that sometimes seems to threaten our dreams and potential.

I strongly encourage you to join this program – this is your chance to engage a Coach, which high-level executives pay $500 – $800 per session for. Instead, you’re investing a fraction of that cost for a full 14 weeks of personal development. Go for it! You might just be surprised at the results you could achieve!

Master Certified Coach (MCC)

Who Can Join & Prerequisites

There is no pre-qualifications or prior coaching experience required, but these are important:

  • A strong personal reason and purpose to get coached
  • An open-mind and open-heart; a learner’s attitude
  • Willingness and desire to make a change in your life
  • Commitment to taking those actions and changes

The C4C Program Is Best For

  • Corporate Executives (Young executives, C-suites, HR, team leaders)

  • Hi-potentials and emerging leaders

  • Sales professionals and team leaders

  • Entrepreneurs and Business Owners

  • Fresh-graduates

  • Youth leaders, community leaders, project leaders

  • Parents

Register for Coaching for Change

Sign up below to indicate your interest for 7 sessions of coaching!
Name (required)

Email (required)

Contact Number (required)