Behaviour Change Coaching | Collective Change Institute
   
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Behaviour Change Coaching | Collective Change Institute

Learn all the steps it takes to create a transformation at the behavioural level, one that the client themselves and those around them can witness

Advanced Coach Development Series:

Module 2:
Behaviour Change Coaching

As a Change Coach with CCI, you specialize in the skills and know-how of causing visible, sustainable behaviour change.

Behaviour change is often core to personal, interpersonal, and leadership effectiveness. Every goal to be achieved involves a change in a person’s mindset, motivation, and actions.

You get to learn this entire never-seen-before formula that would greatly simplify the way you can coach and see behavioural change results.

Training Dates

  • program duration:
24 Oct 2026 - 5 Dec 2026
  • Training Hours
20 Hours
  • format:
In-Person And Online
  • prerequisites:
Have At Least 60 Hours Of ICF-Approved Training
Download Program Brochure

ACCREDITATION

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Behaviour Change Coaching

As a Change Coach with CCI, you specialize in the skills and know-how of causing visible, sustainable behaviour change. Behaviour change is often core to personal, interpersonal, and leadership effectiveness. Every goal to be achieved involves a change in a person’s mindset, motivation, and actions. You get to learn this entire never-seen-before formula that would greatly simplify the way you can coach and see behavioural change results.

You are engaged to create a visible difference in the client. Here, you learn what it takes.

You learn all the steps it takes to create a transformation at the behavioural level, one that the client themselves and those around them can witness. You will learn how to raise awareness of the behaviour, how to unlock the change needed, how to set up the change success and impact, and how to measure that for reporting purposes.

You will graduate from CCI with a “Certified Change Coach” title and certificate.

Topics Covered

  • A mindblowing step-by-step process to shift behaviours with ease
  • How to raise awareness of unconscious behaviours that are actually sabotaging the coachee
  • Learn how to unlock the change and witness the unfolding right away
  • How to scope and set up an entire behaviour change project for success
  • How to create sustainability in new habits (and the answer is not discipline)
  • How to measure and report change outcomes for Sponsors (Corporates)
  • Tools and templates to follow for use on yourself, and for us with a client!

How this module helps You

In our 20 years of coaching, we understand coaches encounter various challenges when working with clients, which can compromise the client-coach relationship and engagement success. These challenges can arise due to the unique dynamics of each coaching engagement and the individual needs of clients, and the coach’s skill set.

We have designed this module to help coaches gain freedom from these limitations.

Common challenges coaches struggle with...

How this module changes that...

The client seems weak in sustaining new habits and behaviors, therefore compromising the coaching outcome, results and impact. The coach panics and pushes actions of desperation in hopes to create results.

How this module changes that...

You learn to activate key levers of motivation and increase chances of success in the behaviour change.

Common challenges coaches struggle with...

The client is cycling and you are wondering, “How deep do I go? When do I know it is the root cause? I don’t know when I should stop”  The lack clarity and knowing festers into doubt that affects your performance in the session

How this module changes that...

You won’t ever be asking yourself this question again.

Common challenges coaches struggle with...

The client cannot seem to get motivated to work towards their goals and you are unable to create a shift, wasting precious time addressing the never-ending barriers that surface each time

How this module changes that...

You learn exactly what causes this and learn how to address this in your coaching

Common challenges coaches struggle with...

The client brings in a case that has many ‘causes’ to the issue and you are unsure which one to tackle to make the most difference in the shortest time.

How this module changes that...

You learn how to identify the ‘thread to pull’ so that the house of cards collapses and the coachee gets to address what matters most to create fast results

Common challenges coaches struggle with...

“How do I measure the client’s progress? How can I show the impact of my coaching?” Coaches are unable to justify the outcome of their coaching, and cannot make strong sales pitches

How this module changes that...

You learn how to set up the coaching engagement to win.

This program is for you, if you ...

  • Want to be a coach known to create tangible, reportable results
  • Want to have ease in coaching ‘motivation’ issues (which is in everything!)
  • Want to know the definitive way to unleash a client’s potential
  • Cannot break through your own behaviour or habit changes and are keen to
  • Want to deepen your coaching skills to be able create mindset shifts
  • Desire to find out the secret of transforming a person
  • Coach executives and leaders and need to produce change evidence
  • Coach Life-coaching clients and cases and need to create clear personal results
  • Are keen to establish the foundations of coaching with the ability to calculate ROI (returns on investment)

Recommended for coaches who offer

  • Executive Coaching
  • Leadership Coaching
  • Team Coaching
  • Communication & Influence Coaching
  • Life Coaching
  • Mindset Coaching

Module Outcomes

You will graduate with the know-how, tools and a personal experience of succeeding in a behaviour change project yourself so that you go back into the world clear and confident as a coach who can create an evidenced, reportable difference in your clients.

  • Learnt the "inside-out" approach to meaningful behavior change that sticks
  • Know what it takes to create an intentional life
  • Change behaviors in a systematic way
  • Cause shifts that bring about new realities
  • Tackle common blockers that often lead to change failure
  • Emerge a confident, congruent change coach who has 'walked the path’
  • Receive coaching experience hours through coaching a peer client through their behaviour change, integrating what you have learnt in this module.
  • Receive your own behaviour change breakthrough out of this module

From our Clients

I learnt how to look and dissect the behaviour to make behavior change effective and sustainable for client. I actually managed to change 2 behaviors in this workshop!
This module has given me an opportunity to reflect and identify an important growth opportunity for myself. What I learnt gives me the structure to build confidence with the well-thought roadmap to make the change.
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Program Timeline

  • In-Person
  • Live/Online

Program Structure:

  • 1.5 Intensive Days (11.5 hrs)
  • 2 Webinars (6 hrs)

Program Structure:

  • 2 Assignments (2.5 hrs)

NOTE:
On-going self-paced assignments from Month 0 to Month 6.

m2-timelinev1

Program Structure:

  • 1.5 Intensive Days (11.5 hrs)
  • 2 Webinars (6 hrs)
  • 2 Assignments (2.5 hrs)

CERTIFIED Behaviour Change Coach

Upon completion of all training requirements, you will be recognized as “Certified Behaviour Change Coach”.

You will be awarded a hard copy certificate and a digital badge that reflects your approved ICF Coach Training hours and the criteria achieved.

Leverage our 20 years of experience as pioneers in the field!

The CCI training team has been coaching, mentoring and training coaches for 20 years. We have helped hundreds of coaches obtain their ACC, PCC and MCC ICF credentials. We don’t just teach – we coach as well, keeping our experiences up to date and our client cases fresh and relevant to our modules. 

The ACD training team is the only faculty in the region that brings you 5 Master Certified Coaches, who have been coaching as early as 2004. Our MCCs are a dedicated faculty team who have been improving every single program we have run since 2016. It is our relentless commitment to quality coaching and a transformational training experience that has led us to be recognized as a leading coaching institute in Asia. 

You get 20 years of only the stuff that has worked. We’ve made the mistakes, we’ve learnt the lessons, we’ve coached over 25,000 worth of hours and figured out the universal mechanics that drive successful change in Human Evolution.

Having trained close to 1000 coaches from around the world, we have discovered a tried and tested method of training high quality coaches from diverse backgrounds. 

The best part is, coaches have used what we teach them to create faster, deeper, more lasting impact on their clients than before the training. We may be highly experienced coaches and trainers, but our success factor lies in the close relationships we have with our coaches that has allowed us to ascertain open feedback for continous evolution of our training programs. 

You get to benefit from all these that have come before you, and we look forward to you carrying the torch of coaching high and bright for your clients and the profession.

Training programs that are designed for you

Immersive

You become a part of a different environment than your normal day to day, heightening your senses and intuition so you absorb the learning on multiple levels

Experiential

A CCI speciality, you get to learn through exploring, experiencing, creating, discovering, and interacting the topics through a myriad of activities, helping you embody the lessons for ease of application in your day to day coaching

Real work, real cases

No fluff involved. You learn what has been tried and tested, gain exposure through real cases we talk through, and you are guided to do the work that counts. Students report immediate difference in the way they coach and what they witness as a result

Triple-loop-learning approach

Our development structure is tried and tested, and over 20 years of coach training we have figured out how to guide you seamlessly through complex topics in a way that is easy to digest and progress through

Easy management

Our training structure breaks down the process into very manageable milestones that busy executives can manage. You only need to manage deadlines for 2 required assignments. For the rest of the training, simply show up on your training date – that’s it!

PROFESSIONAL CERTIFICATION

Achieve professional certification that can immediately add value and credibility to your portfolio and rates in 5 months.

Our Testimonies

Hear what our students have to share about their experience.

The behavioral spectrum has been very helpful for me. I like how we can break down behavior to see where it is resulting from, and then use that to pinpoint where should we ‘perform the surgery’. This was even helpful for me to analyze my own behavior. It has also helped to unlock new perspectives on others’ behaviors.

Now in my coaching calls, I find myself to be listening out more on whether someone is demonstrating a certain behavior. I am learning to evoke the same awareness for this person so as to establish the readiness, willingness, and capabilities to perform the change. After that, I can use the behavioral spectrum to further pinpoint what is resulting in the behavior. This is a good change for me as in the past, I might be looking for this ’cause’ in all directions. But now, I feel like I can be more targeted.

Jason Ong

How this module has impacted me as a person was on a few areas. Firstly, I felt that getting clarity on the outcome that I wanted to see allowed me to have a better direction, as in I have a clearer idea of what to work on. Working through this module also made me appreciate myself more for the small wins, and not beat myself up because I have not achieved the big wins. I learnt to be more gentle on myself, and as long as there is a win, I celebrate myself for it.

As a coach, I learnt that it is really important to hold down on this part and ensure the coachee knows what outcome he or she wants to see, and how he or she is measuring it.

I have always loved Lin’s energy whenever she is training. I also love it when she illustrates the concepts with case studies or even giving her own example. This helps in allowing me to understand the content better. I also like the class size and the training space that we were in (Huone)

Sheryn Yeo

This module has given me an opportunity to reflect and identify an important growth opportunity for myself. I have learnt the process from setting up the objective, making the change to evaluating the outcome. This gives me the structure to build confidence with the well-thought roadmap to make the change. In the process, the coaching sessions also help me to identify the inherent and potential obstacles so that I can have more clarity on how to navigate towards successful outcomes.

As a coach, I am inspired by the grit, determination and resilience of the coachee to make the change. It tells me the importance of the mission will drive Willingness to build Readiness and develop capabilities.

Daphne Chen

The 6 steps to behaviour change, the workbook and the leading questions are great in helping the coach draw out important aspects of the client’s behaviour change project. It helps clarify, focus and even bring out blind spots client may have about their project.

Lorraine Kwek

Coach Trainers

Lin Tan

(MCC, ICF)

Lin is recognized with an ICF Master Coach Credential, the highest professional coach accreditation conferred on a Coach, joining the top 2% globally. She brings over 4,000 hours of coaching experience into her work with organizations and individuals, specializing in leadership development and coaching skills training. She is currently serving as the President-Elect of the International Coach Federation, Singapore chapter.

In 2018, she was recognised as a Young Leaders Award Finalist by ICF and identified to be in the top 11 globally who are set to lead the coaching profession. Lin has trained and mentored over 200 individuals in coaching skill sets, and helped over 60 of them achieve their professional certifications.

Lin Tan

(MCC, ICF)

Lin is recognized with an ICF Master Coach Credential, the highest professional coach accreditation conferred on a Coach, joining the top 2% globally. She brings over 4,000 hours of coaching experience into her work with organizations and individuals, specializing in leadership development and coaching skills training. She is currently serving as the President-Elect of the International Coach Federation, Singapore chapter.

In 2018, she was recognised as a Young Leaders Award Finalist by ICF and identified to be in the top 11 globally who are set to lead the coaching profession. Lin has trained and mentored over 200 individuals in coaching skill sets, and helped over 60 of them achieve their professional certifications.

WHY TRAIN WITH US

Simplified learning

20 years of accumulated coaching and training knowledge, assimilated into simple formulas that you can grasp in a day

Walk the Talk

Our “walk the talk” philosophy integrates key lessons via your personal experience/personal project – so you achieve results both personally and professionally that saves you time and money

In Depth training

Intimate learning and enriching exchanges with the MCC trainers due to our low student:faculty ratio, ensuring value for the training dollars invested

diverse experiences from coaches

Little or no risk of wasted training investment – Coaches of diverse backgrounds report a difference in their coaching, reflecting the tried and tested training methods designed by CCI

Frequently asked questions

Participants should possess at least 60 hours of ICF-approved training from any ICF-approved coach training school.

The ACD program is suitable for anyone who is keen to bring your coaching to the next level.

Yes. The ACD program is open to all participants with some background in coaching. Participants should possess at least 60 hours of ICF-approved training from any ICF-approved coach training school.

Yes.

PCC Certification Track is only for coaches interested and committed to coaching at the ICF PCC level. This module consists of 10 hours of coaching labs and 4 hours of mentor coaching – with a focus on your coaching competency and bringing it up to the ‘PCC coaching standard’.

This is to allow the faculty to have a benchmark of your coaching standard at the start of your PCC journey. There is no assessment on the coach recording submitted.

If you have obtained a minimum of 125 training hours with CCI (along with 10 hours of mentoring hours), you are eligible to take CCI”s ACTP route. (i.e. you have taken both ACD and PCD programs) This means you will take the final assessment with CCI. Upon passing this assessment, you can simply submit your certificate to ICF during your PCC application. There is no further need to submit any coaching recording for your application.

If the 125 training hours you have obtained are from a combination of CCI’s ACD and other coach training schools, you are eligible to apply for your PCC under the ACSTH route. This means you will need to submit your coach recording to ICF for evaluation when applying for your PCC.

Module 2: Behaviour Change Coaching
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