Kick-Ass Business Accelerator for Coaches  | Collective Change Institute

Kick-Ass Business Accelerator for Coaches  | Collective Change Institute

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Kick-Ass
Business Accelerator for Coaches

Join top industry experts: Master Certified Coach, Lin Tan and leading global Marketing and Sales Consultant, Olga Sych on a 3 months guided journey to accelerate your coaching business, so that you can create a thriving coaching practice of your dreams.


Training Dates


Program Period:
7 January 2021 – 18 March 2021

Training Format
Online, Live

Program Fee:

From S$1,200


Download Program Schedule

PROGRAM OVERVIEW

Join top industry experts: Master Coach and Founder of CCI, Lin Tan and leading Global Marketing and Sales Consultant, Olga Sych on a 3 months guided journey to accelerate your coaching business, so that you can create a thriving coaching practice of your dreams.

CCI’s business accelerator program delivers the 2 things you’ll ever need to build up a successful practice:

1. Tried-and-tested strategies from Real Experts

Compress your learning curve as our experts, who have walked the talk, coach you to deliver results in your coaching practice. Look over their shoulders, as they demonstrate how they execute tried-and-tested business strategies and tactics, and get step-by-step live guidance.

You won’t be getting only knowledge, tools, and tons of resources that eventually gather dust; this is an ACTION program.

2. Kick-Ass Action and Accountability
Through the help of a peer accountability system, and our master trainer’s “Kick Ass” coaching, this is your opportunity to get your business moving like never before – all for the price of high-school tuition*.

By the end of 3 months, you’d have made it further than if you were left to your own devices. If you’re dedicated to your coaching dreams, and willing to stretch yourself, gather your courage and commitment and grab this opportunity.

The Kick-Ass Business Accelerator for Coaches will answer all these questions and many more:

  • How do I craft a compelling elevator pitch that stands out?
  • How much can I price for my service?
  • How can I write a credible profile when I’ve barely even started?
  • Where do I find my first clients?
  • How do I get effective testimonials?
  • How can I build a steady stream of income from coaching?

PROGRAM OUTCOMES

The kick-ass business accelerator for coaches is a laser-focused 3 months journey to build / scale up your coaching practice. By the end of your 3 months, you will:


1. Identify your “Where to Play” (your most valuable market opportunity)
Identify a business niche that works best for YOU. Build a profile and positioning that resonates with your ideal client. You will also create a compelling elevator pitch that makes the sale without ‘selling’!

2. Gain Clarity on how to Run a Successful Coaching Practice
With our coaching practice blueprint, you’ll know exactly how to run a coaching business, from finding your clients to pricing your packages. Shorten your learning curve and learn what pitfalls to avoid to scale up quickly!

3. Set up a Working Sales System that will Bring in your First 100 Clients
Build an automated marketing funnel that drives qualified leads to your coaching practice. Launch your website, create your online presence and drive qualified prospects to enquire. Choose the right marketing methods that play best to your strengths!

4. Master how to Close your Ideal Clients Effortlessly
Learn how to build affinity, relationship and connection with your prospects in a step-by-step framework and enroll with ease!

5. Setup up a Powerful Referral System that will Generate Recurring Clients
Build your referral engine that multiplies the customer life-time value of each client. Get testimonies that help sign up new clients and build a recurring stream of income and business!

6. Start Creating Results with a Clear Action Plan and Accountability
Get moving and break free from inaction. Gain the impetus and use the powerful momentum from accountability to your peers and coach, to start creating real results in the 3 months!

Meet your Trainer

Olga Sych


Olga has over 15 years of experience transforming multi-million-dollar media and advertising businesses in Europe and Asia, leading multi-cultural teams of 100 people and managing sales and marketing for top global brands.

Before starting her own consulting business 3 years ago, Olga was Managing Director, Digital for Tatler across 7 markets in Asia, where she managed a portfolio of over 150+ global luxury brands. Prior to that, Olga was Managing Director at a global advertising agency Digitas, part of Publicis Group. She is currently a mentor at leading accelerators including Taffs, Accelerating Asia and Found8.

Olga studied Media Management at Stanford University Graduate School of Business; Luxury Brand Management at ESSEC Business School; Digital Marketing and Leadership at Google and Coaching at CCI. She speaks 5 languages and is deeply passionate about coaching and personal development.


Meet your Trainer

Lin Tan (MCC, ICF)


Lin is recognized with an ICF Master Coach Credential, the highest professional coach accreditation conferred on a Coach, joining the top 2% globally. She brings over 4,000 hours of coaching experience into her work with organizations and individuals, specializing in leadership development and coaching skills training. She is currently serving as the President-Elect of the International Coach Federation, Singapore chapter.

In 2018, she was recognised as a Young Leaders Award Finalist by ICF and identified to be in the top 11 globally who are set to lead the coaching profession. Lin has trained and mentored over 200 individuals in coaching skill sets, and helped over 60 of them achieve their professional certifications. She is the founder and Director of Training of Collective Change Institute and developed the curriculum for its professional coach certification program. She is a registered Mentor Coach with the International Coach Federation.

Lin’s work has been recognised by local media such as Channel News Asia, Channel 8, 938 Live, Simply Her, LianHe Zai Bao and herworld.com. She co-authored a Kinokuniya Best-Seller inspirational coaching book in 2006. Having run several businesses, Lin’s background is in business and management. Her last major role as Chief Operations Officer with Asia’s largest executive coach institute demanded leadership skills to grow and manage teams across Asia, Europe and China. She has a Bachelor’s degree in Business Communications specialising in Marketing and Management (Murdoch University, Australia).


Program Information


The Kick-Ass Business Accelerator for Coaches (“KBAC”) is a 3 months LIVE program designed to accelerate the growth of your coaching business.


  • Starter Package
  • Fast-Track Package

With KBAC Starter, you’ll discover what you need to know, what you need to understand and *most importantly* get going in launching a successful coaching business.

The best part is, you won’t be left on your own.

You won’t be faced with accumulating ‘on-demand videos’ you can’t catch up on that makes you feel like you’re failing.

This program kicks ass because you get to leverage

  • Valuable peer feedback on your plans and marketing
  • An action-accountability structure that ensures you make your business a priority
  • A safe and encouraging environment that supports you

This program is designed and formulated for coaches. You win massively from how the group and trainers address coach-specific business challenges. This quick-learning helps you avoid wasting time, money and effort from trying to ‘figure things out’ on your own that only leaves you demoralized and deflated. With the right mindset, tools and resources provided, you zero in on the essential action needed to accelerate your business.

The Starter package covers the following:

  • 6 x LIVE webinar classroom sessions (2 hours / session, total of 12 hours)
  • LIVE Q&As with Master Trainers to tackle your toughest questions
  • 3 x Mastermind group coaching and accountability sessions  (2 hours / session, total of 6 hours). The mastermind group is your opportunity to bounce back ideas, test your hypothesis and validate them in the real world. With the Mastermind group sessions, you’ll never feel lost or left behind.
  • 30+ growth assignments, handouts, templates, worksheets to help you integrate and apply what you learn to your business.

Unlimited lifetime access to KBAC Online Academy.

Imagine intensive care and utmost love put into your business in the next 3 months… where would that leave you? This program holds you accountable to making your business a priority in your life. When you complete it, you’d have progressed much further along than where you are now.

There’s a difference between “working in your business” and “working on your business”. This is the opportunity  to take your business-building seriously. You won’t be let off the hook with 2 master trainers and fellow highly committed peers pacing with you.

This program kicks ass because you get to leverage:

  • 1:1 Results-oriented intensive business coaching
  • Personalized feedback backed by 20+ years of experience from the master trainers
  • Deep dive into your market position, pitch and presence – no more just ‘good ideas’
  • Valuable peer feedback on your plans and marketing
  • An action-accountability structure that ensures you make your business a priority
  • A safe and encouraging environment that supports you

KBAC Fast-Track is a highly personalized, results-oriented and transformative business coaching program. Master Trainers will personally guide you to help you identify and change critical aspects of your business to maximise the power of your brand and increase your revenue.

The Fast-Track package includes all of the components in the Starter package and much more:

  • Business Assessment – take stock of where your business is, solidify your vision & business goals & a roadmap to achieve them.
  • 3 x Private 1:1 coaching sessions with Master Trainer
  • 12 h Personalised in-depth business review and written feedback provided by Master Trainers:
  • 1 h Bio/profile
  • 1 h Elevator pitch
  • 4 h Branding & Marketing
  • 2 h Website
  • 2 h Business model
  • 2 h Sales packages

Topics Covered


  • 1. Building your brand. Pricing your services.
  • 2. Getting your first 100 clients.
  • 3. Coaching website must-haves. Automating your marketing and sales systems to scale up.
  • 4. Promoting your business
  • 5. Winning clients
  • 6. Learning and insights. Presenting your business.
1. Building your brand. Pricing your services.
  • Identify a business niche that works best for you
  • Communicate a crystal clear message that resonates with your clients
  • Determine your ideal client, who can afford your services and value them accordingly
2. Getting your first 100 clients.
  • Understand where to start
  • Develop an in-depth customer profile
  • Know how to leverage your existing network
  • Generate a sustainable sales pipeline
3. Coaching website must-haves. Automating your marketing and sales systems to scale up.
  • Launch a website that converts casual browsers into clients
  • Build an automated marketing funnel that brings clients to you
  • Design a sales system that enables you to reach your revenue goals
4. Promoting your business
  • Choose the right marketing method that plays to your strengths
  • Determine the best marketing channels to attract your clients
  • Use social media and digital marketing to amplify your reach
  • Establish a marketing measurement system to optimize for results
5. Winning clients
  • Powerfully articulate the impact of your coaching
  • Get testimonials that help sign new clients straight away
  • Establish an effective referral system
  • Develop a roadmap to building a steady stream of income
6. Learning and insights. Presenting your business.
  • Minimize your marketing investment while driving better results
  • Develop a long-term vision for your coaching business
  • Create a platform using existing tools and technology to expand beyond 1:1 coaching

What others are saying about KBAC


That was a wonderful program with lots of insights and great sharing! I really enjoyed it and would definitely recommend to anyone who wish to start a coaching business.

Morgane Vasserot
Careers & Co.

Great group size and structure.  Really enjoyed the pace and the blend of webinars-groups and coaching. I really felt I was on a journey to achieve something with key milestones and deliverables on the way – it wasn’t just learning for learnings’ sake. Super practical and result focused.

Harry Marshall

The program experience was truly kick -ass. It’s hard and super intensive. I loved working with my peers. They are such inspiring people who primarily focus on helping others. Their knowledge, insight and honest feedback have shaped my plans very well.

A special shout out to Lin. She feels so passionately for this course and it’s visible in her constant support and free sharing of her wisdom. She is warm and so honest with her opinions. Even on the whatsapp group, she shares so much of her own experiences with us to learn from.

Namita Parikh

I never expected there to be so much value in this course. I looked forward to the evening sessions, which were at a perfect time, and enjoyed listening to everyone. I have been so inspired by my classmates that it has helped push me on a bit, i have been practicing making videos which has been one of my biggest hurdles and that wouldn’t have happened without the team. Lin is absolutely lovely, i wish that i had the chance to have more interaction with her in the course. Her input was so valuable and really much appreciate everything she said.

Mandy

Loved the programme – at the start I found it overwhelming but by the time the website came around it all clicked.  It has massively changed my perspective and mindset when it comes to looking at my business – I feel like a CEO!  Lin is also fantastic – really inspiring and instilling that “can-do” and “never say die” attitude when it comes to setting up your business.  I truly believe now that if I can dream it – I can build it and they will come!

Desiree Tung

Practical, short cut to start our coaching business and avoiding some unnecessary mistakes

Aileen Chee


Absolutely no regrets joining the course! 🙂

Goh Si Jin


What coaches in KBAC are saying:


















What others are saying about Olga


I really enjoyed Olga’s support during our 1-1 coaching sessions. Thank you so much for  listening attentively, encouraging us during the program and sharing so many customized advises to each of us. I really appreciated it and will miss it a lot now!

Olga was such a pleasure to work with – both insightly and challenging of my perspective and limiting beliefs.

Olga is a brilliant coach and such a giver. Her patience, listening and wealth of experience aided me in finding my purpose. She has a way of contributing so many examples in the 1 on 1 sessions that helped me streamline my ideas even better. She is a master at what does!

Olga is amazing – she encourages, supports and pushes me to go further than I imagined. She also goes out of her way to help me and find ways to inspire me through additional resources outside of the course. She is also my greatest cheerleader and really believes in me.

I loved listening to her from the very first session, she explained things so well that i could understand everything she said. My mentor sessions were great, I enjoyed our laughs and felt i had know her for years, we had a good connection. Her experience and knowledge of marketing is just amazing and she just sees the absolute best in people and knows how to make other see it too.

Olga helped me see the value of some of my professional experiences which I had taken for granted (just part of my job), challenging and “kicking my ass” to get on with my assignments!

TAKE ACTION NOW

Here’s what you will receive when you sign up for the Kick-Ass Business Accelerator for Coaches:

  • Starter Package – $1,200
  • Fast-Track Package – $3,200

With KBAC Starter, you’ll discover what you need to know, what you need to understand and *most importantly* get going in launching a successful coaching business.

The best part is, you won’t be left on your own.

You won’t be faced with accumulating ‘on-demand videos’ you can’t catch up on that makes you feel like you’re failing.

This program kicks ass because you get to leverage

  • Valuable peer feedback on your plans and marketing
  • An action-accountability structure that ensures you make your business a priority
  • A safe and encouraging environment that supports you

This program is designed and formulated for coaches. You win massively from how the group and trainers address coach-specific business challenges. This quick-learning helps you avoid wasting time, money and effort from trying to ‘figure things out’ on your own that only leaves you demoralized and deflated. With the right mindset, tools and resources provided, you zero in on the essential action needed to accelerate your business.

The Starter package covers the following:

  • 6 x LIVE webinar classroom sessions (2 hours / session, total of 12 hours)
  • LIVE Q&As with Master Trainers to tackle your toughest questions
  • 3 x Mastermind group coaching and accountability sessions  (2 hours / session, total of 6 hours). The mastermind group is your opportunity to bounce back ideas, test your hypothesis and validate them in the real world. With the Mastermind group sessions, you’ll never feel lost or left behind.
  • 30+ growth assignments, handouts, templates, worksheets to help you integrate and apply what you learn to your business.
  • Unlimited lifetime access to KBAC Online Academy.

Imagine intensive care and utmost love put into your business in the next 3 months… where would that leave you? This program holds you accountable to making your business a priority in your life. When you complete it, you’d have progressed much further along than where you are now.

There’s a difference between “working in your business” and “working on your business”. This is the opportunity  to take your business-building seriously. You won’t be let off the hook with 2 master trainers and fellow highly committed peers pacing with you.

This program kicks ass because you get to leverage:

  • 1:1 Results-oriented intensive business coaching
  • Personalized feedback backed by 20+ years of experience from the master trainers
  • Deep dive into your market position, pitch and presence – no more just ‘good ideas’
  • Valuable peer feedback on your plans and marketing
  • An action-accountability structure that ensures you make your business a priority
  • A safe and encouraging environment that supports you

KBAC Fast-Track is a highly personalized, results-oriented and transformative business coaching program. Master Trainers will personally guide you to help you identify and change critical aspects of your business to maximise the power of your brand and increase your revenue.

The Fast-Track package includes all of the components in the Starter package and much more:

  • Business Assessment – take stock of where your business is, solidify your vision & business goals & a roadmap to achieve them.
  • 3 x Private 1:1 coaching sessions with Master Trainer
  • 12 h Personalised in-depth business review and written feedback provided by Master Trainers:
  • 1 h Bio/profile
  • 1 h Elevator pitch
  • 4 h Branding & Marketing
  • 2 h Website
  • 2 h Business model
  • 2 h Sales packages

Frequently Asked Questions


  • Do I need to have an existing coaching practice to join this program?
  • Is this a recorded or Live program?
  • Do I need to be an ICF-certified coach, before I can take this program?
  • Do I need a background in digital marketing? Do I need a website before I can take this program?
  • Must I have trained with CCI in order to be eligible for this program?
  • Does this program provide CCEU credits?
  • Do I have to be based in Singapore for this program?
  • What is the difference between the group coaching package and the 1:1 private coaching package?
  • What are the dates of the 6 webinars, mastermind sessions and the 1:1 coaching (for 1:1 private coaching packages)?
  • What is the cost of investment?
Do I need to have an existing coaching practice to join this program?

No. This program is open to anyone, from coaches who are interested to set up their coaching practice, to experienced coaches who have been running their coaching business.

Is this a recorded or Live program?

Unlike other programs in the market, the Kick Ass Business Accelerator Program is entirely LIVE (i.e. not recorded). The webinars, 1:1 coaching, mastermind sessions are all conducted live with our master trainers and your fellow peer coaches.

At the same time, we are keep our class sizes small to ensure attention is given to each participant. A similar accelerator program  would easily cost 2-3x in program fees.

Do I need to be an ICF-certified coach, before I can take this program?

No. All coaches who are certified (regardless of whether it’s with ICF) or aspiring coaches who have yet to be certified are welcomed.

Do I need a background in digital marketing? Do I need a website before I can take this program?

No. Prior knowledge in marketing or digital marketing is not a pre-requisite. The Business Accelerator Program is developed specifically to support participants achieve tangible results via actual implementation of what is taught.

Must I have trained with CCI in order to be eligible for this program?

No. This is a business accelerator for coaches to create a thriving coaching practice and it is open to all participants regardless whether they have attended any programs previously in CCI.

Does this program provide CCEU credits?
[Answer is only applicable for ICF coaches who are looking to renew their certification]
ICF allows up to 16 hours of the 40 CCEU hours needed for renewals to be clocked as ‘resource development’ hours. This refers to any training OUTSIDE of core competencies. A business type training such as our business accelerator will count towards the 16 ‘resource development’ hours.
For more information on CCEUs , please refer to ICF’s website: https://coachfederation.org/icf-credential/renew-credential
Do I have to be based in Singapore for this program?
No. The Kick Ass Business Accelerator Program is conducted Live via Zoom (an online webinar platform).  You can be based anywhere in the world. Just note that training timings are based on GMT +8 timezone.
What is the difference between the group coaching package and the 1:1 private coaching package?

The group coaching package covers the program essentials which includes the following:

  • 6 x LIVE webinar classroom sessions
  • 3 x LIVE mastermind group sessions (for follow-up and accountability with your peers)
  • Full access to the online academy with course materials, tools, templates and resources
  • Access to the program support group for accountability

The program fee for the group coaching package is $1,200 nett

The 1:1 private coaching package includes all of the above and additional  personalised, in-depth review and coaching on your business by our master trainer. This includes:

  • 3 x Private 1:1 coaching session with master trainer
  • In-depth, personalised business and marketing asset review by our master trainer
  • Co-created business and marketing assets by our master trainer covering:
    • Coach bio / profile, elevator pitch
    • Branding, sales and marketing assets
    • Pricing and sales packages
    • Website and email automation

The program fee for the 1:1 private coaching package is $3,200 nett

What are the dates of the 6 webinars, mastermind sessions and the 1:1 coaching (for 1:1 private coaching packages)?

The webinar dates / times are fixed:

  1. Webinar #1 (Building your brand. Pricing your service)
    22 October (Thursday) 19:00 – 21:00
  2. Webinar #2 (Getting your first 100 clients)
    5 November (Thursday) 19:00 – 21:00
  3. Webinar #3 (Coach website/ Automating your sales and marketing funnel)
    19 November (Thursday) 19:00 – 21:00
  4. Webinar #4 (Promoting your business)
    3 December (Thursday) 19:00 – 21:00
  5. Webinar #5 (Winning clients)
    17 December (Thursday) 19:00 – 21:00
  6. Webinar #6 (Growth insights, Show and tell)
    7 January (Thursday) 19:00 – 21:00

Note: Timings are based on GMT +8

Other than that, the rest of the timings are flexible and will be arranged once the program starts:

  • Mastermind sessions dates and timings will be arranged within the peer coaches
  • 1:1 coaching session will be arranged directly with the trainers on an individual basis.
What is the cost of investment?
There are 2 packages for the KBAC program
i) Group coaching package is S$1,200 nett
ii) 1:1 Private coaching package is S$3,200 nett







Kick-Ass Business Accelerator for Coaches 

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