Wei Ling Hoong | Collective Change Institute
Wei Ling Hoong
With over 7 years of coaching and mentoring experience, Wei Ling specialises in helping individuals to achieve life, leadership and career aspirations. Using active listening skills, she is able to discern both the spoken and unspoken across diverse contexts.
Professionally, she has 14+ years in building brands in the APAC region and is passionate about nurturing long-lasting relationships. Her clients, partners and colleagues trust Wei Ling to be their go-to advisor for expert advice and assistance.
What you can look forward to working with her:
- Attain clarity and self awareness
- Enhance relationships in personal and professional spheres
- Cultivate essential skills for authentic leadership
- Redefine yourself confidently on your terms and tap into your full potential
- Create personalised blueprint and vision map to get focused on life goals
- Overcome burnout for sustained personal empowerment and joy
Professional Background
In her professional tenure as a strategic client partner with 14+ years in digital and brand communications, Wei Ling has managed multi-million accounts for global brands such as SK-II, ACUVUE and Apple. Proficient in stakeholder management and relationship building, she excels in fostering connections with senior clients and building successful internal and external relationships.
Her clients and partners know Wei Ling to be a great growth partner who provides in-depth consulting and pushes for excellence. She goes the extra mile to probe real business problems that stretch thinking, create breakthroughs and deliver meaningful uplifts to the business.
Over the years, she has also empowered many individuals through self discovery, turned around team conflicts, and built high performance teams across the challenging and high-paced markets of Singapore and China. With her collaborative leadership style and warm and nurturing personality, she brings diverse individuals together, leverages their strengths, and creates a synergistic environment where everyone feels valued and motivated to contribute their best.
Wei Ling’s expertise spans from skincare, beauty, CPG and technology industries, and she holds a Bachelor’s degree in Communications and New Media from National University of Singapore, and a professional certification in Digital Transformation and Change management from Boston Consulting Group.
Coaching Specialty
Her coaching specialties encompass personal development, leadership, career growth, conflict resolution, and women’s empowerment.
Personal Background
With an INFJ personality, Wei Ling is adept at seeing patterns and going beyond the superficial, always connecting the dots and understanding how things are interrelated. She sees people from different perspectives and loves drawing insights from the books she reads, people she interacts with, places she explores, to explain how people and the universe works.
From a young age, everyone around her finds it easy to confide in Wei Ling. She is great at holding space and her positive and supportive demeanour allows others to be open and vulnerable in her presence. She has learnt to cultivate these innate gifts to make a meaningful difference in the lives of others through coaching and mentoring. Her approach revolves around helping individuals get unstuck and achieve consistent, meaningful outcomes.
She is creative, imaginative, sensitive and cares deeply about integrity. Her success in life is measured by fulfilment and doing good in service to the world. Her passion in people development has led her to the world of professional coaching certification and leadership training, where she is excited to help ambitious individuals and leaders to uncover their life purpose, understand their WHY and become better versions of themselves.
In her leisure time, she recharges by rock climbing, reading, learning new things, and volunteering at women’s networks and beach cleanups.
Coaching Style
Wei Ling’s coaching approach is grounded in the belief that everyone has the innate wisdom to overcome life challenges. She meets my clients where they are today, creating a secure space for open, judgement-free dialogue. As a perceptive and deep listener, she helps others feel seen, heard and understood, facilitating powerful shifts in mindsets and perspectives.
Her practitioner toolkit includes:
- Exploration of internal limiting beliefs
- Strategies for managing the “inner critic”
- Cultivating genuine self-compassion
- Recognition of inherent strengths
- Mindfulness techniques
Her coaching empowers individuals, employees, and leaders to clarify their vision, understand emotions, identify strengths, enhance communication and foster authentic leadership.
Testimonials
- Ling creates a light-hearted atmosphere that encourages open conversations. Her ability to understand where I am coming from has made me more articulate and clear in my thoughts and opinions. Her questions have also enabled deeper reflection, helping me to understand my beliefs and interests better. – Lizanne
- Great at identifying gaps that allowed me to make personal and career improvements, Ling’s guidance has helped me to uncover different aspects of myself. – Ned
Personal Philosophy
Her philosophy centres on inspiring and guiding others to become better versions of themselves, fostering a positive impact that extends beyond their lifetime.
“Our deepest fear is not that we are inadequate.
Our deepest fear is that we are powerful beyond measure.
It is our light, not our darkness
That most frightens us.
… And as we let our own light shine,
we unconsciously give other people permission to do the same.
As we are liberated from our own fear,
Our presence automatically liberates others.” – Marianne Williamson
“Good leaders have the ability to inspire us in their lifetime. Great leaders have the ability to inspire us beyond their lifetime.” – Simon Sinek
