Serena Leong | Collective Change Institute
Serena Leong
Serena is an empathetic listener with a deep passion for exploration, discovery, and personal growth. She creates a warm, grounded space for clients to reconnect with themselves, gain clarity, and move forward with confidence and intention.
Professional Background
Serena is a marketing professional with over 15 years of experience across agencies, payments, e-commerce, and fintech — including both startups and global companies. Throughout her career, she has worked with people from diverse backgrounds and age groups, and draws energy and inspiration from mentoring younger talent. She has guided individuals through challenges and helped others unlock their potential at work. Her broad exposure to different industries gives her a solid understanding of the pressures, expectations, and emotional demands many professionals navigate today.
Coaching Specialty
– Working mothers seeking better balance
– Individuals feeling stuck or lacking clarity
– Young professionals who want support, confidence building, and direction
Personal Philosophy
Serena believes growth begins with awareness, but meaningful change happens through intentional, compassionate choices made one step at a time. Her philosophy is rooted in authenticity, self-kindness, and the belief that small, consistent shifts can create big transformations. She champions the idea that investing in yourself is not a luxury — it is essential for a life that feels aligned, grounded, and fulfilling.
Personal Background
As a working mother managing a demanding career while raising two young children, Serena understands the ongoing tension between work, family, and personal wellbeing. Her own journey of learning to prioritise herself, set boundaries, and build sustainable habits deeply shapes her coaching approach.
She also knows what it feels like to feel stretched thin — and what it takes to gradually reclaim clarity, rhythm and meaning. This lived experience fuels her passion for supporting others who want to thrive personally and professionally without losing their sense of self. She helps clients navigate overwhelm, self-doubt, lack of clarity, and career transitions, while supporting them in building confidence, strengthening boundaries, and creating routines that bring joy and ease.
Coaching Style
– Empathetic and spacious – Offering a safe, judgment-free environment where clients can speak freely and reflect deeply Thought-provoking and reflective – Asking gentle, powerful questions that help clients see new perspectives and possibilities
– Action and goal-oriented – Helping clients turn insights into small, achievable steps that build momentum
