Gary McRae | Collective Change Institute
Gary McRae
– Founder of The Clarity Practice, a coaching business integrating mindfulness, strategic thinking, and visual reflection.
– Former Global Head of Digital Marketing for an international law firm, with experience in government, banking & finance, and sustainability.
– Holds a Master of Business Administration, certified in AI ethics and project management; currently completing ICF coach training with CCI and Mindfulness-Based Stress Reduction (MBSR) at the University of California, San Diego.
– Known for blending structured frameworks with deep presence to help leaders unlock insight and momentum.
Professional Background
I specialize in helping senior leaders and future leaders navigate complexity and make informed decisions when the stakes are high.
I’ve led transformation initiatives across three continents. As Global Digital Lead at Baker McKenzie, I directed digital marketing and marketing technology strategy, leading digital transformation projects.
Throughout my career, I have successfully opened new revenue streams with a precious metals business, increased conversions by 80% in the health insurance sector, and optimized performance marketing for a fintech startup, resulting in a 15% improvement in conversions. I’m recognized for creating high-performing cultures while leading globally dispersed teams.
I’m recognized for my expertise in strategic marketing and organizational change, having worked with brands including Merrill Lynch, Simplyhealth, and the Metropolitan Police.
As a fractional CMO, I’m sought after by organizations navigating strategic pivots and scaling their market presence.
With over a decade of experience in Singapore’s competitive business landscape, I have established a reputation for helping international executives navigate leadership challenges in the Asia-Pacific region, manage culturally diverse teams, and make strategic decisions under significant market pressure.
The Clarity Practice represents the evolution of my expertise, combining strategic leadership experience with evidence-based coaching methodology.
My approach integrates visual thinking, mindfulness techniques, and strategic frameworks, helping executives see patterns they’ve missed and access breakthrough insights.
Currently pursuing ICF certification to complement two decades of proven leadership experience across corporate, startup, and cross-cultural environments.
Personal Background
I’m originally from the UK and have lived in London, California, and now Singapore. As a former homicide detective turned strategist, I’ve always been drawn to understanding what drives human decision-making.
Outside of work, I’m a documentary-style photographer and the proud dog parent of a Singapore Special. Photography has taught me to see slowly, which now forms part of my visual coaching methodology.
I care deeply about helping others navigate complexity with clarity, intention, and courage.
Coaching Style
Clients frequently describe my approach as calm, focused, and subtly challenging. I create a non-judgmental space, pose difficult questions, and introduce structure during moments of chaos.
Anticipate a combination of tranquility and strategic thinking. I employ frameworks, visual aids, and mindfulness practices to guide you from overanalyzing to focusing on what truly matters.
Personal Philosophy
I believe clarity isn’t something you passively wait for; it’s a skill you develop through practice. It involves slowing down, gaining full awareness, and acting deliberately. In a world that favors speed and noise, I guide people to pause, reflect, and lead from a rooted sense of insight. That’s where meaningful change starts.
Coaching Specialty
I focus on helping leaders and professionals who are:
– At a crossroads (career, identity, direction).
– Wrestling with decision fatigue or performance pressure.
– Seeking to lead with more purpose, presence, and perspective.
My approach is characterized by strategic clarity, enhanced by emotional intelligence and reflective practices. I’m especially drawn to clients navigating transitions or reimagining how they lead amidst complex systems.
