Fei Hong Chen | Collective Change Institute

Fei is an executive coach who creates space for leaders to pause, reflect, and reconnect with their inner compass. Grounded in deep listening and cultural empathy, her coaching approach is shaped by life across China, the U.S., North Africa, and Singapore. Clients come to her at inflection points—seeking clarity, courage, or renewal—and leave with a deeper understanding of who they are, what they stand for, and how they want to lead. She believes the most powerful leadership begins with selfawareness, and that the most sustainable change comes from within.

With over 12+ years of experience in business development, partnerships, and customer success, Fei has worked across the tech landscape—from MNCs to scale-ups to startups. She is known for building trusted relationships, navigating ambiguity, and uniting people across silos. From growing a professional community of 600+ members to leading DEI conversations in gaming, her career reflects a consistent thread: connecting people, ideas, and purpose. Her personal journey through both career highs and a retrenchment period deepened her belief that leadership is not just about expertise, but about mindset, adaptability, and self-awareness.

A lifelong learner, Fei embraces growth by stepping into discomfort. From an introvert to a stage emcee, and now an improviser who has performed internationally, she continues to explore new edges of confidence, creativity, and connection. These experiences fuel her coaching philosophy: transformation begins when we choose to show up differently. Coaching didn’t just shift her mindset—it reshaped her relationship with herself. Today, she walks alongside clients not to direct, but to empower. Her mission is to help leaders rise with