Flora is a management consultant with extensive experience in business strategy, international business and digital transformation. Over the last 10 years, Flora has led teams in creating marketing contents, conducting focus group interviews and facilitated market research to create value, maximise growth and improve business performance. She worked with retailers like Nanyang Optical, Goodrich Global in both business to business and business to consumer contexts to increase the market outreach through both online and offline business strategies. Her prior experiences with SingTel and NTUC Club has honed her business development skills and ability to offer creative solutions to improve bottom lines. During which, she also developed effective public speaking skills and her ability to see the big picture.

Graduated with First class honours in marketing from University of Bradford, Flora has keen interest in the digital world and is certified with Google AdWords and Google analytics and inbound marketing by HubSpot.

Using her experience as a marketing and coaching, Flora values the importance of motivating and retaining key staff as part of a company’s vision in developing a collaborative culture.

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Being an avid runner, Flora is known to display mental toughness and commitment to achieve her goals. To express herself beyond words, Flora loves to paint as it allows her to develop her creativity.

High energy, honest, empathetic and holistic. Amongst which, authenticity is my top value and I love supporting people in learning to be true to themselves.

You only live once, live it to your fullest!