Module 4: Behavioural Coaching | Collective Change Institute

Module 4: Behavioural Coaching | Collective Change Institute

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Advanced Coach Development Series:

Module 4:
Behavioural Coaching

This module introduces an approach to coaching behaviors, which is integral to creating visible change – often core to personal, interpersonal, and leadership effectiveness.

Training Dates

16 Mar 2024 - 11 May 2024
15 Mar 2024
15 Hours
$ 1,613
In-Person and Online
Have at least 60 hours of ICF-approved training


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Topics Covered

Program Structure

I. 1 Day Intensive

The aim of the 1-day intensive is to work students thoroughly through the main behavior framework, and kick-start the conversations you need to deliver to start the behavioural change process (and project!)

II. LIVE Webinar

This module features 2 webinars – a classroom to close up your behavioural coaching project and learning, and an Executive Coaching workshop that covers what you need to know to navigate executive coaching jobs successfully

III. Self-Directed Learning

Assignments related to the module will be issued to you to further anchor in what you’ve learnt through various means. For this module, you will need to embark on a behavioural change project yourself, engage in peer-coaching, and write a report to graduate from the module.

360 Faculty Support

CCI’s advanced coached development program supports your personal growth and development in coaching via multiple avenues


Our lead trainers lead the program training and they have at least 10 years of coach training experience and possess the qualifications and/or experience of an equivalent of a Master Certified Coach (MCC) or a Professional Certified Coach (PCC).


Supervisor coaches guide you and your small group during breakouts, practicums and self-work. They work closely with you to work on your techniques and execution. All supervisor coaches are minimally a certified Professional Certified Coach (PCC) by the ICF.


An integral part of coach training is to practice coaching on clients. All our students gain access to our client body pool – who are ‘clients’ ready to work with coaches on their personal issues. This way, our coaches get to work with real clients and clock real-world experience and hours.

Our Value Proposition

CCI’s professional coach development program supports your personal growth and development in coaching with a multi-layered faculty.


CCI’s faculty of lead trainers and mentor coaches have a cumulative over 100 years of coaching and coach training experience since 2005. The professional coach development program has been conducted in Singapore and China.


Our student relations managers will be with you ever step of the way, ensuring that you are pacing well as the program progresses. They will assist you with materials, logistics, and assist you in the journey along the way.


We keep each cohort size small. This allows close supervision by our faculty , yet at the same time allows for optimal interaction and diversity. CCI boasts one of the lowest faculty-to-student ratio in the region and this ensures your progress and growth as a coach.

Our Testimonies

Hear what our students have to share about their experience.

The behavioral spectrum has been very helpful for me. I like how we can break down behavior to see where it is resulting from, and then use that to pinpoint where should we ‘perform the surgery’. This was even helpful for me to analyze my own behavior. It has also helped to unlock new perspectives on others’ behaviors.

Now in my coaching calls, I find myself to be listening out more on whether someone is demonstrating a certain behavior. I am learning to evoke the same awareness for this person so as to establish the readiness, willingness, and capabilities to perform the change. After that, I can use the behavioral spectrum to further pinpoint what is resulting in the behavior. This is a good change for me as in the past, I might be looking for this ’cause’ in all directions. But now, I feel like I can be more targeted.

Jason Ong

How this module has impacted me as a person was on a few areas. Firstly, I felt that getting clarity on the outcome that I wanted to see allowed me to have a better direction, as in I have a clearer idea of what to work on. Working through this module also made me appreciate myself more for the small wins, and not beat myself up because I have not achieved the big wins. I learnt to be more gentle on myself, and as long as there is a win, I celebrate myself for it.

As a coach, I learnt that it is really important to hold down on this part and ensure the coachee knows what outcome he or she wants to see, and how he or she is measuring it.

I have always loved Lin’s energy whenever she is training. I also love it when she illustrates the concepts with case studies or even giving her own example. This helps in allowing me to understand the content better. I also like the class size and the training space that we were in (Huone)

Sheryn Yeo

This module has given me an opportunity to reflect and identify an important growth opportunity for myself. I have learnt the process from setting up the objective, making the change to evaluating the outcome. This gives me the structure to build confidence with the well-thought roadmap to make the change. In the process, the coaching sessions also help me to identify the inherent and potential obstacles so that I can have more clarity on how to navigate towards successful outcomes.

As a coach, I am inspired by the grit, determination and resilience of the coachee to make the change. It tells me the importance of the mission will drive Willingness to build Readiness and develop capabilities.

Daphne Chen

The 6 steps to behaviour change, the workbook and the leading questions are great in helping the coach draw out important aspects of the client’s behaviour change project. It helps clarify, focus and even bring out blind spots client may have about their project.

Lorraine Kwek

ACD challenges who I already am as a coach and as a person. It was an intensive journey and yet satisfying. It was deeply introspective, and yet liberating. It had help me to open up new avenues in my coaching approaches and lifted my overall experience when interacting with people as well.

Thank you to all faculty members who had used their expertise and their unique deliveries to challenge us to the next level of coaching! This is worth it!”


Business Owner

My decision to continue my learning as a professional coach with CCI taking part in the Advanced Coach Development Program was one my best decision for many reasons. Firstly, I have gained so much new insight about myself both as a person and as a coach. Secondly, the depth of the materials and advanced learning approaches, many interactions both F2F and Online with a smaller group of coaches on the path to our PCC, all with same intent, supported by best in class trainers, mentors and supervisors.

The ACD programs has not only helped me grow as a person, and at same time advanced me to a new level as a professional coach, is simply invaluable and has open many new doors that I would never have thought possible. Thank you CCI ACD Team!

PCD built in me the discipline of listening, ACD built in me the discipline of the ICF Core Competencies.
PCD taught me to ask effective questions, ACD taught me to ask effective and efficient questions.
PCD enabled me to hear and see the emotions, ACD enabled me to hear and see the unsaid.
PCD brought me to life coaching, ACD brought me to coach beyond life.
PCD made me a good coach, ACD made me a much better coach.

Executive Director

HR Practitioner

I had a great weekend! The Coaches were lovely. The best 2 days I’ve spent in a long time. One thing that I learnt was all the insights that I took away about Coaching, and that its easy to touch somebody’s life by just paying a bit more attention, and listening, and being there for them.

Desiree Tung​

Stephanie Lee

Emily Orcullo​

Chief Learning Officer

Jim Livingstone

Executive Director

Audie Ugalino

Coach Trainers

Program coaches lead the professional coach development program and also take on the role of mentor coaches.

Lin Tan


Lin is recognized with an ICF Master Coach Credential, the highest professional coach accreditation conferred on a Coach, joining the top 2% globally. She brings over 4,000 hours of coaching experience into her work with organizations and individuals, specializing in leadership development and coaching skills training. She is currently serving as the President-Elect of the International Coach Federation, Singapore chapter.

In 2018, she was recognised as a Young Leaders Award Finalist by ICF and identified to be in the top 11 globally who are set to lead the coaching profession. Lin has trained and mentored over 200 individuals in coaching skill sets, and helped over 60 of them achieve their professional certifications.

Frequently asked questions

Participants should possess at least 60 hours of ICF-approved training from any ICF-approved coach training school.

The ACD program is suitable for anyone who is keen to bring your coaching to the next level.

Yes. The ACD program is open to all participants with some background in coaching. Participants should possess at least 60 hours of ICF-approved training from any ICF-approved coach training school.

PCC Fast-Track is only for coaches interested and committed to coaching at the ICF PCC level. This module consists of 10 hours of coaching labs and 4 hours of mentor coaching – with a focus on your coaching competency and bringing it up to the ‘PCC coaching standard’.

This is to allow the faculty to have a benchmark of your coaching standard at the start of your PCC journey. There is no assessment on the coach recording submitted.

If you have obtained a minimum of 125 training hours with CCI (along with 10 hours of mentoring hours), you are eligible to take CCI”s ACTP route. (i.e. you have taken both ACD and PCD programs) This means you will take the final assessment with CCI. Upon passing this assessment, you can simply submit your certificate to ICF during your PCC application. There is no further need to submit any coaching recording for your application.

If the 125 training hours you have obtained are from a combination of CCI’s ACD and other coach training schools, you are eligible to apply for your PCC under the ACSTH route. This means you will need to submit your coach recording to ICF for evaluation when applying for your PCC.

Module 4: Behavioural Coaching

Download the program timetable now