Wei Long | Collective Change Institute
Wei Long
– 10+ years of enterprise sales experience leading key accounts and multimillion-dollar deals across Asia Pacific
– Partnered with global banks to drive operational transformation and business growth
– Known for navigating high-stakes conversations with clarity, empathy, and strategic insight
– Brings a grounded, curious, and growth-oriented coaching presence—deeply attuned to what’s said (and unsaid)
– Passionate about bouldering and running—channels love for flow, problem-solving, and mental resilience into coaching
Professional Background
With over a decade of experience in enterprise sales within the financial technology sector, Wei Long brings a sharp commercial mind and a deep understanding of business transformation at scale. He has led strategic engagements with top-tier financial institutions—including Standard Chartered, Deutsche Bank, OCBC, and ANZ Bank—partnering with them to streamline complex operations, drive innovation, and unlock sustainable growth.
His track record includes several high-impact wins:
-Closed a SGD $1.23 million contract with ANZ Bank to reshape their trade confirmation architecture in a future-readiness initiative
-Drove a SGD $750,000 new business expansion into OCBC’s Group Finance division
-Reactivated dormant accounts, securing over SGD $600,000 in professional services revenue
-Contributed to winning projects with regulatory bodies such as the Hong Kong Monetary Authority (HKMA)
Wei Long is known for his ability to bridge commercial vision with technical execution—serving as the connector between cross-functional teams and senior decision-makers. Whether leading high-stakes negotiations or managing multi-stakeholder accounts across Asia Pacific, he brings a steady presence, strategic clarity, and a bias toward forward momentum.
Before stepping into coaching, he also founded and successfully exited Semicolon Works—Singapore’s first corporate leather crafting team experience, focused on sustainability and creative upcycling. His programs have served public agencies such as NEA, IRAS, and others, blending craftsmanship with values-driven team building.
Coaching Specialty
Career & Life Transitions
-Supports individuals navigating change and seeking clarity about their next chapter.
High-Performers at a Crossroads
-Coaches driven professionals who feel stuck, burnt out, or unsure what’s next.
Realigning with Purpose
-Helps clients reconnect with who they are now and make choices that truly reflect that.
From Autopilot to Intention
-Creates a safe space to slow down, reflect, and take intentional steps forward.-
Personal Philosophy
Wei Long believes in the power of simply showing up—especially when life feels uncertain, messy, or hard. He sees growth not as something that happens in grand leaps, but in the small, steady steps we choose to take in the face of doubt, fear, or adversity.
At his core, he is guided by the values of lifelong learning and quiet resilience. He is deeply curious about people—their inner worlds, their untold stories, and the truths they’re working to uncover. Wei Long holds a firm belief that, with the right questions, support, and space, anyone can reconnect with their inner wisdom and move forward with clarity and courage.
To him, coaching isn’t about having the answers. It’s about co-creating a space where it’s safe to be real, to get unstuck, and—most importantly—to keep going.
Personal Background
Born and raised in Singapore, Wei Long has always been drawn to the deeper questions—what fuels us, what holds us back, and how we can grow through life’s pivotal moments. While his career has taken him across industries and cultures, one constant has remained: a deep curiosity about people and a belief in their potential to evolve, shift, and rise.
Outside of coaching and the corporate world, he finds inspiration in physical movement and mental flow. You’ll often find him bouldering at a climbing gym—solving problems one route at a time—or running through quiet neighbourhoods while tuning into a podcast on leadership, mindset, or psychology. These moments are more than hobbies; they’re meditative practices that feed his love for challenge, growth, and inner stillness.
Wei Long is also the co-founder of Semicolon Works, a creative business that fused sustainability with craftsmanship—teaching teams to upcycle leather into functional everyday objects. The venture didn’t just create beautiful products; it shifted mindsets and reminded people of the joy of making something with their hands, from scratch.
His most profound shift, however, came with parenthood. Becoming a father expanded his worldview and rooted his purpose in something bigger than himself—to guide and nurture his daughter in her life’s journey, and to build a legacy she would one day be proud of. It deepened his intention to live fully, and to help others do the same.
At the heart of his life and work is a quiet but powerful belief: that by slowing down and tuning in, we can use our everyday challenges as portals for transformation. In both coaching and conversation, Wei Long brings this grounded presence—holding space for others to reconnect with their inner compass and move forward with clarity and courage.
Coaching Style
-Warm, grounded, and quietly powerful presence
-Creates a safe yet courageous space for deep reflection and growth
-Focuses on asking insightful, thought-provoking questions—not giving advice
-Helps clients reconnect with their inner compass and move forward with clarity
-Known for sessions that feel calming, empowering, and gently transformative
