Multifaceted omni-channel B2C marketing go-to-market specialist, with >18 years’ experience driving impactful brand global marketing strategy, e-commerce, digital and trade marketing and retail experiences across Asia, Japan, and Greater China.

Unique understanding of 3 disciplines – sales function, digital marketing, and in-store marketing – collaborating effectively with regional sales and local country teams to drive top line and bottom-line results, translating consumer insights and intent signals into seamless, digitally led online-to-offline and offline-to-online experiences.

Proactive with a continuous improvement mindset, acquiring and applying innovative, agile techniques to assist real-time, responsive brand marketing strategies, adapted to local markets based on superior consumer behaviour insights, psychology, cultural awareness, on-ground and digital behaviour for maximum ROI.

Mindfulness
Life
Leadership

Born and raised in Singapore
Countries traveled more than 1/2 around the world and lived in Beijing and Bangkok
Outdoor activities (High impact) and traveling for holiday
Try new hobbies (baking, painting)
Serve in church (Logistic and Transport) ministry for more than 10 years

Encourager
Open and authentic
Action- and goal-oriented

Be yourself and Being Unique
Open Mindset in learning and exploring new areas