Li Shan | Collective Change Institute

Li Shan | Collective Change Institute

- Over 15 years in management consulting, advising C-suite levels and top management across diverse industries. - Passionately dedicated to guiding individuals on their growth journey. - Coaching philosophy centers on unraveling the 'whys' behind actions for meaningful personal development.

Li Shan

– Over 15 years in management consulting, advising C-suite levels and top management across diverse industries.
– Passionately dedicated to guiding individuals on their growth journey.
– Coaching philosophy centers on unraveling the ‘whys’ behind actions for meaningful personal development.

Contact Me

Languages

English, Malay

Professional Background

With over 15 years entrenched in the field of management consulting and brand management, my professional trajectory has been characterized by advising C-suite executives and top management across a spectrum of industries. This experience has been pivotal in shaping my dedication to guiding individuals through their growth trajectories.

Throughout my career, I’ve steered the development of brand and business growth strategies, navigating the complexities of international markets in sectors spanning technology, education, hospitality, retail, FMCG, finance, luxury, and automotive.

Coaching Specialty

Personal growth, leadership and women’s empowerment.

Personal Background

My personal journey is shaped by my unwavering curiosity and a passion for continuous learning.
Within the quiet corners of my life, you’ll find a library that reflects not just my literary preferences, but the essence of my inquisitive nature – this includes collection spanning from fiction that transports me to different worlds and non-fiction exploring the intricacies of the human mind and the avenues of self-development.

Away from the printed pages, my appreciation for diverse cultures finds expression in a love for travel – creating opportunities to understand the unique stories embedded in different corners of the world.

This blend of curiosity and a profound interest in cultural exploration isn’t confined to personal leisure – it forms the underpinning of my approach to life merging the art of personal discovery with the joy of learning.

Coaching Style

(1) Active Listening and Powerful Questioning
Central to my methodology is the art of active listening – an intentional effort to truly hear and understand the nuances of your narrative. Paired with this is the practice of powerful questioning, aimed not at prescribing answers but at igniting introspection and self-discovery.

(2) Empowering Navigation of Motivations
I believe that the keys to transformative growth lie within the individual. As your coach, my role is not to dictate paths but to empower you to navigate the labyrinth of your motivations. Together, we’ll uncover the ‘whys’ that underpin your goals and challenges, providing a solid foundation for development.

(3) Authenticity over Right Answers
In my coaching philosophy, authenticity holds precedence over having the “right” answers. It’s about speaking from your truth and unmasking the barriers that may have held you back.

Personal Philosophy

Inspired by Michelle Obama, “Becoming isn’t about arriving somewhere or achieving a certain aim. I see it instead as forward motion, a means of evolving, a way to reach continuously toward a better self. The journey doesn’t end.”