Cuifen started her career in environmental science. She was an Senior Environmental Scientist with a not-for-profit for close to 16 years. Over the years, she grew an interest to turn scientific and technical data into maps, visuals and stories for better communication to policy makers and people in the street. She regularly organised activities to bring colleagues from different teams and offices to exchange knowledge and skills.

Cuifen went into coaching after undergoing a transformative program through which coaching helped her discover clarity, acceptance, and reach for personal goals and dreams. She believes that coaching a useful process through which anyone who wants to reach for an unprecedented change in their life can have a safe, non-judgement space to unpack their thoughts, gain clarity, and take steps to bring about the change that gives them momentum and inner fire to turn dreams into reality. The courage and energy released through the program and coaching inspired her to start various community-based initiatives.

Since 2019, Cuifen has been taking time to craft a new life path. She is writing a book based o her experiences. She shared stories and learnings with
over 70 talks on topics ranging from climate action, sustainable living, community-supported spaces, personal leadership, and mental wellness. She is also co-creating a business to turn ground-up learnings into programs for schools, businesses, and communities.

• Genuine
• Attentive
• Cheerleader
• Empathetic

Cuifen takes time to rediscover awe, joy and curiosity in life. She makes time to connect with friends and strangers over a cup of tea. She enjoys exploring dance, singing, and drawing as a form of self-expression. In her latest life transition, she rediscovers joy, exploration and being open to listening to different perspectives. When she travels, she enjoys taking exploring what’s not on the map.

Given her professional and personal experience, Cuifen’s coaching is tailored to empower changemakers who are in life transition, looking to clarify their values and beliefs, self-development and empowerment. She is keen to meet and work with individuals from all walks of life.

Being rooted with values. Reach out and express with the qualities within. Flow with what comes my way.