Samantha Lai | Collective Change Institute

Samantha Lai | Collective Change Institute

Collective Change Institute is Asia's leading coach certification and professional coach development program.

Apprentice Coach, CCI

Samantha Lai

– Seasoned HR professional with more than 20 years of experience
– Passionate about people transformation
– B.A (Econs & Stats) Grad Diploma in HR Management, Diploma in Learning Disorders Management and Child Psychology
– Enjoys traveling, baking, amateur pop pianist



Professional background

I am an experienced HR practitioner with a primary focus in delivering HR advisory support on a wide ranging set of people management issues to senior business leads in the Asia Pacific region.
I play an active role in building functional teams with a focus on people development to support business structures and complement business growth.

With the knowledge and experience handling varying people related issues
in large structured and less structured corporates, I have developed and successfully implemented people oriented policies/practices that aligns with business objectives. As a senior HR professional, I have coached senior leaders, lead and mentored junior/mid-level professionals.

Aside from being a qualified HR professional, I have experience handling children with learning needs and is able to share experiences relating to this area.

Specialty & Expertise

  • Career coaching
  • Individual transformation/change coaching
  • Leadership coaching for managers

Personal Background

I am passionate about the nature of my job as it provides opportunities to learn/seek new ways to solve issues that can create a positive impact to others, and it enables connection with different people within an organisation. In connecting and building trusting relationships with others, I adopt an open communication style and always creates a safe space for sharing without judgement.

Outside work, I enjoy travelling and exploring different continents and cultures. When I am not traveling, I enjoy attending art and baking classes and playing pop piano pieces.

Coaching style

  • Genuine, casual & open communication
  • Empathetic approach to drive engagement and empowerment

Personal philosophy

“You and only you are responsible for every decision and choice you make.” by Wayne Dyer
I believe in taking ownership in making any change journey and in going through the journey, support and encouragement
are important to drive a real change effort towards success. I have had the benefit of the support from my family and friends
during the change journey. Similarly, I am keen to provide support to those who wish to embark on such a journey.