Joelle Kong | Collective Change Institute

Joelle Kong | Collective Change Institute

Collective Change Institute is Asia's leading coach certification and professional coach development program.

Apprentice Coach, CCI

Joelle Kong

– Experienced People and Talent Partner
– Passionate about people’s stories and personal journeys
– Mentor, lead and advisor in the non profit space



Professional background

I’m an experienced HR lead who has covered both APAC and South East Asia remits for large MNC’s. With over a decade of professional experience, my strengths are in business partnering with senior stakeholders in multi-cultural teams and matrixed environments covering all things talent and people. I have been directly involved in building sustainable organisations through transformation and change and leading global HR program roll-outs.

I began my career in Commercial and Operations leading F&B, Retail and Customer Experience teams. This has enabled me to develop a human, experience-orientated mindset and a pragmatic perspective on solutions to enable people’s best work.

I have a BA(Hons) degree in Business Economics and Human Resource Management from the U.K. and I’m currently working towards my CIPD Level 7 qualification in Human Resource Development.

Specialty & Expertise

I am most passionate to enable people in the areas of:

  • Personal Transformation Coaching
  • Career & Performance Coaching
  • Leadership & Talent Coaching

Personal Background

Having grown up in a multicultural environment, an appreciation for diverse perspectives at my core. I’m uplifted by meaningful conversations and love hearing about people’s stories and personal journeys. Some things that give me an immense amount of energy:

Volunteering: I am active in the non-profit space in Singapore, supporting in a variety of capacities as a cheerleader, mentor, lead and advisor. The cause I care most about is working with under-represented youth enabling them to achieve beyond their circumstances.

Fitness: I journeyed from zero exercise to becoming a half marathon runner and cross fitter with a regular 5:30am morning routine. My biggest achievement to date is reaching the peak of Mount Kilimanjaro in 2019.

Learning: I am a lifelong learner and strongly believe that there is always something new to uncover everyday. I am an avid reader, podcast listener, online learner and actively seek opportunities to follow my curiosities.

Coaching style

I provide a safe space for honest and authentic conversation. I aim to empower you to unlock different perspectives, through challenging, direct yet impactful questioning which aims to enable and uplift your journey of self discovery. I believe in a goal-orientated and action driven approach to generate the best results.

Personal philosophy

Strong believer in channeling strengths and bringing your authentic self to every conversation and connection.

“Be fearless in pursuit of what sets your soul on fire” – Jennifer Lee