Cheong Choy Kiew | Collective Change Institute

Cheong Choy Kiew | Collective Change Institute

Collective Change Institute is Asia's leading coach certification and professional coach development program.

Apprentice Coach, CCI

Cheong Choy Kiew

– Accreditated Reiki Teacher
– Volunteer youth mentor with CARE Singapore
– Life-long learner with a curious mindset and aspiration to develop people to be the best they can be



Professional background

Throughout my working life, I have brought my passion – to be an effective people developer – into every role I took on, whether I’m managing a team of 5 or more than 100.

During my career with AstraZeneca spanning 27 years, I have lived and worked in Singapore (1990-2009), Japan (2010-2012), and China (2012-2017). As a female executive in Japan I have learnt to break the proverbial glass ceiling whilst gaining respect from colleagues through excellence in delivery of programmes and projects with quality, speed, and within budget.

I have broad experience working in different roles, namely Statistics, Data Management, Project Management, Clinical Operations, Business Strategy, Quality Assurance. Since 2008, I have been a member of various senior leadership teams focusing on building high performing individuals and teams that deliver value to stakeholders and the business.

Specialty & Expertise

  • Executive and Leadership Coaching
  • Performance Coaching
  • Life Coaching

Personal Background

Choy Kiew is an Accreditated Reiki Teacher. A volunteer youth mentor with CARE Singapore
and a life-long learner with a curious mindset and aspiration to develop people to be the best they can be.

An effective leader with 30 years of experience in global companies based in Singapore, Japan, and China. Worked in progressively senior leadership roles to deliver successful business outcomes whilst developing people to excel in their roles.

Coaching style

I bring a sense of calmness, achievement, and authenticity into my coaching relationships, building trust from the very beginning so that my coachees live meaningful and fulfilled lives in the best way possible for themselves.

Personal philosophy

Make every interaction count through living my “Ikigai”. Encompassing my core values of effective communication, confidence, compassion, respect, trust, and honesty.