Amanda Yu | Collective Change Institute

Amanda Yu | Collective Change Institute

Collective Change Institute is Asia's leading coach certification and professional coach development program.

Apprentice Coach, CCI

Amanda Yu

Experience and Qualifications in IT, HR and Training


English, Mandarin, Cantonese

Professional background

Amanda have more than 17 years of working experience and qualifications in IT, HR and training. An experienced HR Project Lead who have managed and launched projects worth more than $4 million dollars. Her strengths lie in her ability to understand and translate the complex business needs into solutions and capability in developing relationship and trust with others to get things done. In her capacity as a learning and development professional, she oversee the leadership and management training function and conduct training need analysis to identify leadership and soft-skills learning and development needs through consultation with various stakeholders. She is currently pursuing a Masters in Counselling to expand her repertoire of skills in helping others to live a purposeful and fulfilling life.

Specialty & Expertise

  •  Gaining clarity about what you want / possibilities for your life
  • Learning new skills
  • Relationships
  • Workplace and personal effectiveness
  • Self-esteem and Confidence
  • Overcoming fear and insecurities

Personal Background

Outside work and studies, Amanda’s indulgence is in her two beautiful boys. She enjoy random and fun activities with them like swimming, story-telling, ‘peekaboo’ and zoo outing. She want to build beautiful memories and make a positive difference in the people whom have crossed path with me, even it is just a little. After all, big changes begin with small steps. Apart from coaching and counselling, she hone her listening skills through piano by self-guessing the notes and chords of songs that come to mind, with occasional help from the piano sheets available online.

Coaching style

Amanda seek to know and understand her clients as a person, and journey alongside with them to discover the potentials, strengths and abilities within them.

She was always looking outside myself for strength and confidence but it comes from within. It is there all the time. – Anna Freud

Personal philosophy

Amanda Yu is a people builder who look for opportunities to encourage others and to bring out the best in them and help them to accomplish their goals and dreams.