Samantha Lee, Author at

Samantha Lee, Author at

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March 15, 2018by collective-admin

CCI Coaching Beliefs

Premise #1: Every individual is innately motivated to perceive, feel and act. Coaching with this understanding greatly empowers the coachee’s self-awareness and ownership/creativity in solution-generation

Premise #2: The dynamic make up of the situation greatly influences one’s decision-making and solution generation, hence understanding the factors at play that impact/affect your coachee allows you to empower them to own and tackle these factors to forward the situation using his/her current capabilities (or developing new ones)

Premise #3: Coaching is an approach that addresses and integrates a person’s intellectual, emotional, physical and spiritual body, causing a shift on all levels to create a sustainable impact that can be translated into application and action

Premise #4: Coaching uncovers and unfolds inner wisdom and hidden lessons within a person to reveal solutions that are unique and useful to the client. Thus, as coaches we do not advise or tell the client what’s best for them, but instead empower them to seek their own answers

Premise #5: Coaching integrates a person’s psyche with all aspects of life. As coaches we empower clients to find the connection between who they are, who they are being, and how they behave that ripples through all domains in their life

The methodologies behind PCD

Premise: The last 13 years of training and mentoring over 150 coaches has shown us consistently the key milestones and skill sets that a newly practising coach goes through on their coaching journey. The 4 major areas of growth needs to occur in:

(i) Coaching skills: overcoming the struggle between advising and solving vs. real coaching

(ii) Coaching process: navigating a coaching session to forward a coachee

(iii) Coach-Self: being a coach who embodies change vs. being a coach in theory

(iv) Coaching confidence: comes from an integration of the above 3 and results in a level of comfort, flexibility and grace

The dynamics of the learning journey applies to everyone across the board, regardless of their life and career experience, their self-awareness or familiarity to what coaching is.

Understanding these dynamics and common stumbling blocks, a learning methodology and a training methodology has been built into the PCD program to facilitate your coaching journey, to achieve confidence and breakthroughs by the time you graduate.

(A) Our Learning methodology:

Premise Coaching is a skill set that is based in the relationship realm. The power of the interpersonal exchange is what causes change in the Coachee. This capability is not one that can be learnt through theory. It has to be integrated and realized within your intellectual, emotional and physical capability, so that you can wholly deliver an impact in your coaching.

To instill this, PCD incorporates the triple-loop learning that focuses on familiarizing you with the skill sets step-by-step whilst thoroughly supported with demonstrations:

  1. You read and understand intellectually the principle and purpose of the topic and related skill set. There might be frameworks involved, and some examples or points to consider.
  2. You bring this knowledge into a LIVE webinar where trainers will bring the topic to life through discussions and demonstrations. The key here is, we will SHOW you what it looks like – both positive and negative examples, so that you see the knowledge and skill set in action by experienced coaches
  3. You try the framework or skill set out with peers. This safe space encourages you to try without fear, to make mistakes, to learn and to get feedback. Coaching mastery is solely based on experience and exposure, which this stage encourages you kick start.
  4. You refine your skill sets in a LIVE, intimate Supervision session. A skilled, experienced, ACC coach will work with you to sharpen your application. This is done by giving feedback on what was done well, SHOW you how to do it better, and take questions you might have.

This loop repeats 6 (six!) times over the course of the 6 months. Many graduates have attributed their confidence and improvement in coaching to this method of learning.

The triple-loop learning approach is not the only way you get to experience how coaching is done.

Throughout the 6 – 9 months of the course, you will RECEIVE coaching by being coached by an experienced, certified Coach. This is to give you an experience of what it is like to be a coachee, and how it feels like to go through a change cycle. You will also get to observe real, skillful coaching take place, on you.

Our learning methodology ensures you have sufficient exposure to what coaching really looks like and feels like, which leads to increased familiarity and confidence in coaching.

(B) Our Training methodology

Mastering the Coaching process

Premise: Because coaching takes place within a ‘session’ – usually 20 to 45 minutes, the very first instinct that coaches need, is to know how to navigate in a session. Similar to when you are thrown into a pool or the sea, your instinct how how to stay afloat and where to swim to kicks in. Without this ability, a Coach will drown together with his/her coachee in the coachee’s issues, with no way to get both out.

It is on this basis that the first process you will be taught is the 5-step process to navigating a coaching session. It covers the 5 stages you need to progress through to forward a coachee into a better space, useful insight and action. This process is dynamic and not a fixed one, meaning that you will learn and sensitize to when the coachee is ready to move between the stages to get to their end point.

Mastering Coaching skills and presence

Premise: Every single coach practitioner goes through the struggle of removing themselves from the solution-forming process the client needs to go through. We are wired to advise, suggest, solve, help, impose ourselves on situations and other people as our learned way of ‘navigating and solving’ problems. It is a process that takes years to unlearn.

How much a Coach can remove their personal bias and assumptions of the coachee and his/her situation is directly correlated to how effective the coaching becomes.

The PCD program takes this journey into consideration by providing you opportunities to experience your tainted lenses and address them right from the start of the program. Through skillful demonstrations by experienced, certified Coaches, you will get to observe and experience what coaching without these lenses looks like, as a mastery level to aspire to. Knowing where you are, and where to get to charts out a path for you to work to achieving this coveted ‘coaching presence’. Through numerous peer and group coaching opportunities, as well as coaching and mentoring from your trainers, supervisors and mentors, you will find the way to operate out of your personal lenses and get more competent in stepping into a coaching state. It is in this state you will integrate the coaching skills and applications that have been taught to you, and over time you will find more ease and effectiveness in wielding coaching tools to impact your coachee with visible results.

When you are attuned to the coachee’s agenda and needs above and beyond your own, your coaching tools can now serve its purpose. The following tools taught in the PCD program are:

  • Setting up a powerful coach-client relationship
  • The CCI Change Dynamic Model
  • Pivoting
  • 11 Core Competencies (ICF)
  1. Meeting Ethical Guidelines and Professional Standards
  2. Establishing the Coaching Agreement
  3. Establishing Trust and Intimacy with the Client
  4. Coaching Presence
  5. Active Listening
  6. Powerful Questioning
  7. Direct Communication
  8. Creating Awareness
  9. Designing Actions
  10. Planning and Goal Setting
  11. Managing Progress and Accountability

Developing and integrating your ‘Coach-Self’

Premise: We all step into the coaching journey with values, strengths, weaknesses and personalities developed over many years from past experiences. Because coaching is a fluid art given that each coachee is a unique individual operating in their unique situation, an effective coach must be able to respond with relevant traits. In some cases, you ‘weakness’ might be a strength, and yet with another coachee, your strength could be your weakness.

It is therefore important for the coach to know when to deploy what trait, what personality, which style and approach that best suits the coachee. To be this sensitized to the coachee, the coach needs to suspend their ‘default’ self (and the associated perceptions, assumptions and judgements) to prevent contamination of the coaching space. A coachee steps into this suspended space in the coaching in hopes of discovering more of who they are. This cannot happen effectively if they are imposed upon. This ability to ‘suspend’… is a skill set of the ‘Coach-Self’.

The ‘Coach-Self’ is a part of you that you develop over time to be empathic, allowing, embracing, empowering, compassionate, tough and clear as a mirror all at once. It is the magic that empowers the success of the coaching relationship. This ‘Coach-Self’ is not formed from your past. It is trained up and practiced frequently.

The ‘Coach-Self’ is not removed from who you are. It is not meant to serve as a split-identity. Instead, it is a new set of clothes you learn to wear, and over time, when you integrate this ‘Coach-Self’ with your innate talent and values, it will give rise to your signature coaching style and presence.



September 23, 2017by collective-admin

Use informal coaching to react quickly to situations and issues. Coaching should be something that all managers do with their teams. It helps you understand how people think about their work, their careers, and their relationships with the organization. It can also help you to improve a person's performance, and deal with any issues before these become major problems. Many managers use formal coaching as a way of guiding people through change, briefing them on organizational developments, carrying out performance appraisals, and so on. However, sometimes you need to react quickly to situations and issues, and that's where you can adopt a more informal approach to coaching. But how can you recognize these situations? And, when is it best to "coach," rather than "manage," someone? Getting these decisions wrong and missing those vital coaching opportunities can make a huge difference to the effectiveness of your team. You may also hurt the good relationships you've developed with team members.



September 23, 2017by collective-admin

Use this tool to help team members identify the support they’ll need as they work towards their goals. We can all get excited about our goals when we're interested in what we're doing, and when we're getting plenty of support and encouragement from the people around us. So, how can you guide your team members so that they develop goals they'll be genuinely interested in for the long term? And how can you help them create strong networks of people who will give them support? One way to do this is with the POSITIVE model of coaching – an eight-step framework that you can use to develop highly motivating goals with your people. About the POSITIVE Model Vincenzo Libri developed the POSITIVE Model of Coaching and published it in his 2004 article, "Beyond GROW: in Search of Acronyms and Coaching Models."



September 23, 2017by collective-admin

Coaching Through Change Helping People Embrace Change With coaching, your people can learn to welcome change. Change is ongoing. The world is changing fast, and no successful organization can stand still for long. New products, new services, and new ways of working mean that many of us are continually learning new skills, and adapting to changes in the workplace. One of the key measures of success in change management [Add to My Personal Learning Plan] is that you've managed to get support from all of the people affected by a change. With this support, you can implement changes smoothly, and with less disruption. But, despite the effort of managers and senior executives, getting support for change can be difficult. Many people will feel that change is happening to them, rather than feeling that they are a valuable part of the future of the organization. And people who benefit from the status quo – for example, expert users of legacy systems – will quite rightly recognize that they may lose out as a result of the change.



September 22, 2017by collective-admin

Coaching with Feedback Helping Your People to Improve Their Performance Be Honest when giving Feedback Most managers are aware that the way they coach their people can play a big role in ensuring their team’s success. Unfortunately, however, when it comes to giving feedback, many don’t know how to coach, and simply resort to telling others how to improve. This is NOT coaching! It’s unlikely to be effective or to be acted upon; and it won’t uncover any deeper problems or incorrect beliefs that may lie behind unhelpful behaviors. It’s often much more effective to adopt a question-led approach when you provide feedback. When you do this, you’ll better understand your colleagues’ outlook on their work and their career, and their feelings about the organization you both work for. This helps you to engage with your team members as partners and stakeholders in the organization, which helps you to improve each individual’s performance and anticipate performance issues before they arise.



April 23, 2017by collective-admin

Enable all your team members to give the performances of their lives. You may think that "high-performance coaching" means coaching for high performers – in other words, people who, for whatever reason, have been identified as "star talent." Actually, high-performance coaching is about helping all people reach their full potential, in any area of their lives. For the manager as coach, this means working with people to improve their performance at work. High-performance coaching may also involve working with other people within your organization – collaborating with other managers and leaders to make the workplace a high-performance organization, one that helps everybody to perform at their best. The approaches and techniques used in high-performance coaching borrow heavily from the worlds of sport and the military – areas where optimal performance is key. High-performance coaching conversations usually start with finding out people's "starting points" – their visions or life ambitions. Then, it moves on to explore the directions in which people need to move to achieve those visions, and the steps they need to take now to do so.



March 22, 2017by collective-admin

Executive coaching is a customised development process for an executive that is aimed at accelerating performance and results, usually in the area of management and/or leadership. Executive coaches work intimately with the executive to find, and constantly perform, from that sweet spot between managing self and engaging others. Some of the career and leadership needs an executive coach could help you with: Building a synergistic and effective team Getting along with your peers and bosses Managing your board as a new CEO Learning to lead former peers Change of business direction or culture Business strategies and innovation Improving your sales pitch and results Handling an existing team conflict Dealing with high-stress levels Improving communication Managing more effectively Speaking persuasively Driving results and productivity An executive coach is best at understanding of how people, relationships and behavioural change work in an organisation and is trained to quickly grasp your situation. Your coach works intimately with you to challenge assumptions and choices, and call forth practical ideas that he/she will hold you accountable to implement.